THE PILLARS OF A DREAM

The creation of Vale da Estrela Dairy is an example of a return to the origins, the love for the homeland and its people, a give-back to the community where you are born.

Idealized by Jorge Coelho, the mission of this project was to focus on the preservation of what is called “Food of the Gods”, the true Serra da Estrela PDO Cheese.

To fulfill this mission, he committed himself to each phase of the project, from the selection of the ground in Mangualde, near Santo António dos Cabaços, patron of the shepherds, to the follow-up of the construction works of the Dairy that he wanted to be a “ reference in the region”, from the visit to the shepherds, to the selection of the team he called “his princesses”, not forgetting the meetings with each client to close all commercial deals.

Serra da Estrela Cheese became the central theme of all his conversations together with the defense of the development of the hinterland region, and regardless of the place he was at, part of his thoughts was always in Mangualde.

Today, VALE da ESTRELA is proud of its history, founded on the pillars of the dream that became a reality through the efforts of its founder, in a culture that will last in all of us that will continue the project.